Does advertising matter? An application to the Greek wine industry

✍ Scribed by Vlachvei, A.; Notta, O.; Ananiadis, I.

• Book ID: 120540684
• Publisher: Emerald Group Publishing Limited
• Year: 2009
• Tongue: English
• Weight: 94 KB
• Volume: 111
• Category: Article
• ISSN: 0007-070X
• DOI: 10.1108/00070700910972378