β Scribed by Raw, Charles; Page, Bruce; Hodgson, Godfrey
No coin nor oath required. For personal study only.
SUMMARY:
In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmenβs winning one-line pitch: βDo you sincerely want to be rich?β In this eye-opening yet entertaining book, an award-winning βInsightβ team of the London Sunday Times examines Cornfeldβs impressive scheme, a classic example of good, old-fashioned American business gumption and guile.
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