Do vendors benefit from promotions in a multi-vendor loyalty program?

✍ Scribed by Matilda Dorotic; Dennis Fok; Peter C. Verhoef; Tammo H. A. Bijmolt

• Book ID: 106454927
• Publisher: Springer US
• Year: 2010
• Tongue: English
• Weight: 239 KB
• Volume: 22
• Category: Article
• ISSN: 0923-0645
• DOI: 10.1007/s11002-010-9128-8