Do models of vertical strategic interaction for national and store brands meet the market test?

✍ Scribed by Ronald W. Cotterill; William P. Putsis Jr.

• Book ID: 114058010
• Publisher: Elsevier Science
• Year: 2001
• Tongue: English
• Weight: 180 KB
• Volume: 77
• Category: Article
• ISSN: 0022-4359
• DOI: 10.1016/s0022-4359(00)00038-5