Do managers ovȩrreact to each others' promotional activity? Further empirical evidence

✍ Scribed by Roderick J. Brodie; André Bonfrer; Justine Cutler

• Book ID: 117361531
• Publisher: Elsevier Science
• Year: 1996
• Tongue: English
• Weight: 664 KB
• Volume: 13
• Category: Article
• ISSN: 0167-8116
• DOI: 10.1016/s0167-8116(96)00020-1