✦ LIBER ✦
Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation
✍ Scribed by Yongqiang Sun; Kai H. Lim; Chunping Jiang; Jerry Zeyu Peng; Xiaojian Chen
- Book ID
- 113530722
- Publisher
- Elsevier Science
- Year
- 2010
- Tongue
- English
- Weight
- 480 KB
- Volume
- 26
- Category
- Article
- ISSN
- 0747-5632
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