Do logo redesigns help or hurt your brand? The role of brand commitment

✍ Scribed by Walsh, Michael F.; Page Winterich, Karen; Mittal, Vikas

• Book ID: 125437969
• Publisher: Emerald Group Publishing Limited
• Year: 2010
• Tongue: English
• Weight: 141 KB
• Volume: 19
• Category: Article
• ISSN: 1061-0421
• DOI: 10.1108/10610421011033421