Do Investors Integrate Losses and Segregate Gains? Mental Accounting and Investor Trading Decisions*

✍ Scribed by Lim, Sonya Seongyeon

• Book ID: 123881167
• Publisher: University of Chicago Press
• Year: 2006
• Tongue: English
• Weight: 470 KB
• Volume: 79
• Category: Article
• ISSN: 0021-9398
• DOI: 10.1086/505243