Do initial stock price reactions provide a good measurement stick for marketing strategies?

✍ Scribed by Markovitch, Dmitri G.; Steckel, Joel H.

• Book ID: 120823329
• Publisher: Emerald Group Publishing Limited
• Year: 2012
• Tongue: English
• Weight: 96 KB
• Volume: 46
• Category: Article
• ISSN: 0309-0566
• DOI: 10.1108/03090561211202530