✦ LIBER ✦
Do forecasts produced by organizations reflect anchoring and adjustment?
✍ Scribed by Philip Bromiley
- Publisher
- John Wiley and Sons
- Year
- 1987
- Tongue
- English
- Weight
- 710 KB
- Volume
- 6
- Category
- Article
- ISSN
- 0277-6693
No coin nor oath required. For personal study only.
✦ Synopsis
In attempting to improve forecasting, many facets of the forecasting process may be addressed including techniques, psychological factors, and organizational factors. This research examines whether a robust psychological bias (anchoring and adjustment) can be observed in a set of organizationally-produced forecasts. Rather than a simple consistent bias, biases were found to vary across organizations and items being forecast. Such bias patterns suggest that organizational factors may be important in determining the biases found in organizationally-produced forecasts.