Do central processing and online processing always concur? Analysis of scene order and proportion effects in broadcast news
✍ Scribed by Yun Jung Choi
- Publisher
- John Wiley and Sons
- Year
- 2010
- Tongue
- English
- Weight
- 169 KB
- Volume
- 25
- Category
- Article
- ISSN
- 0888-4080
- DOI
- 10.1002/acp.1721
No coin nor oath required. For personal study only.
✦ Synopsis
This study examines the relationship between the central/peripheral processing of the Elaboration Likelihood Model (ELM) and the online/memory-based processing of impression formation by analyzing the order and proportion effect of scene valence in broadcast news. A 2 (position of positive scenes: beginning and ending) Â 3 (proportion of positive scenes: high, medium & low) between design (N ¼ 158) experiment with political campaign broadcast news stories found evidence of central memory-based processing, which is inconsistent with the common belief that central and online processing always concur. Four typologies of information processing are proposed based on the study's findings: central online processing, peripheral online processing, central memory-based processing and peripheral memory-based processing.