Front Cover
Title Page
Copyright Page
Contents
How to Use This Book
Whatโs New in This Edition
Additional Features
Instructor and Student Resources
Acknowledgments
Tab 1: Starting
Chapter 1 Overview of Public Speaking
1.1 Using the skills
In your public life
In your professional life
In your personal life
1.2 The process of communicating?
1.3 Be a successful public speaker?
Be audience centered
Be knowledgeable, creative, and organized
Use appropriate appeals
Use appropriate presentation techniques
Practice again and again
1.4 Overcome a fear of public speaking?
Understand what is happening
Face your fear head on
Learn techniques that work for you
Practice, practice, practice
1.5 Be an ethical public speaker?
Understand ethics
Support and endorse freedom of expression
Value diversity
Be sensitive to the power of language
Use evidence, logic, and reasoning
Cite sources to avoid plagiarism
Accept responsibility for your communication
1.6 The creative process for public speaking
Learning with this book
Chapter 1 Review
Chapter 2 Getting to know Your Audience and Situation
2.1 Why you need to know your audience and situation?
Make better speech decisions
Foster audience attention and goodwill
Feel more confident
2.2 What you need to know about your audience
Attitudes
Beliefs
Values
2.3 Traits to investigate
Personal traits
Psychological traits
Social traits
2.4 What you need to know about the speaking situation
Place and audience size
Time
Occasion
2.5 Analyze the audience and situation
Stop, think, and brainstorm
Interview
Survey
Research
2.6 Adapt to your audience and situation
Adapt to external noise
Adapt to internal noise
Chapter 2 Review
Chapter 3 Selecting Your Topic and Purpose
3.1 Select a topic
Identify the general purpose
Create an idea bank
Select your topic
3.2 Narrow your topic
3.3 Create a central idea
Identify the specific purpose
Identify the central idea
Evaluate your central idea
3.4 Construct a working outline
Chapter 3 Review
Practical Pointers for Tab 1
Tab 2: Researching
Chapter 4 Locating Support Materials
4.1 Locating support materials
4.2 The internet
Search engines
Commercial websites
Nonprofit organization websites
Blogs
Personal websites
4.3 The library
The catalog
Databases
Books
Newspapers
Magazines
Newsletters
Journals
Reference librarians
4.4 On the internet and in libraries
Government resources
Reference works
4.5 Interviews
Prepare for the interview
Conduct the interview
Use media-assisted interviews
4.6 Surveys
Create the survey
Conduct the survey
4.7 Research effectively?
Prepare to research
Be an ethical researcher
Take thorough notes
Gather citation information
Chapter 4 Review
Chapter 5 Selecting and Testing Support Materials
5.1 Types of support materials
Facts
Definitions
Testimony
Examples
Statistics
5.2 Determine types of sources to use
Personal knowledge
Primary vs. secondary sources
Scholarly vs. popular sources
Consider your topic needs
5.3 Evaluate support materials
Accuracy
Currency
Completeness
Trustworthiness
Suitability
5.4 Use materials effectively
Quote and paraphrase
Use materials purposefully and in different ways
5.5 Cite sources orally
Collect necessary content
Create and deliver oral citations
Chapter 5 Review
Practical Pointers for Tab 2
Tab 3: Creating
Chapter 6 Outlining Your Speech
6.1 Parts of an outline
Introduction
Body of the speech
Conclusion
Source page
6.2 Create an effective outline?
Record the topic, specific purpose, and central idea
Use full sentences
Cover only one issue at a time
Develop the introduction and conclusion
Use correct outline format
Use balanced main points
Employ subordination
Plan out formal links
Use proper citations
6.3 Types of outlines
Working outline
Preparation outline
Delivery outline
6.4 Link your speech parts
Transitions
Signposts
Internal previews
Internal reviews
6.5 Cite sources in your outline
6.6 Create a source page
Follow format requirements
Create proper entries
Chapter 6: Review
Chapter 7 Organizing the Speech Body
7.1 Organizational strategies
Chronological
Topical
Spatial
Causal
Comparative
Problemโsolution
Monroeโs motivated sequence
7.2 Make a speech out of a strategy
Select a strategy
Discover your main points
Create your main points
Expand with subpoints
Chapter 7 Review
Chapter 8 Introducing and Concluding Your Speech
8.1 What an introduction should do
Capture your audienceโs attention
Build your credibility early
Demonstrate audience relevance
Introduce the topic and preview the speech
8.2 Attention-getters
Facts and statistics
Stories, narratives, illustrations, or anecdotes
Quotations
Humor
Questions
References
8.3 Organizing an introduction
8.4 What a conclusion should do
Signal the ending
Summarize
Elicit a response
Create an impact one last time
8.5 โWOWโ statements
Stories, narratives, illustrations, or anecdotes
Quotations
Humor
Rhetorical questions
Challenges to the audience
References back to the introduction
8.6 Organizing a conclusion
Chapter 8 Review
Practical Pointers for Tab 3
Tab 4: Presenting
Chapter 9 Using Language Successfully
9.1 What makes language important
Meaning
Culture
Power
9.2 Using language effectively
Be clear
Be correct
Be specific
Be conversational
Be appropriate
Be distinctive
9.3 Boosting your distinctiveness?
Use vivid language
Use speech devices
Chapter 9 Review
Chapter 10 Delivering Your Speech
10.1 Elements of vocal delivery
Pitch
Volume
Rate
Pause
Variety
Pronunciation
Articulation
Dialect
10.2 Elements of physical delivery
Appearance
Eye contact
Facial expression
Gestures
Movement
Posture
10.3 Methods of delivery
Extemporaneous speaking
Manuscript speaking
Memorized speaking
Impromptu speaking
10.4 Preparing for an extemporaneous speech
Read aloud the preparation outline
Consider your support materials
Prepare your delivery outline
Prepare your presentation aids
Practice multiple times
Do a final โdress rehearsalโ
Prepare for questions
Prepare for the day of the speech
10.5 Mediated presentations
Establish the type of presentation
Analyze your audience
Learn to use the technology
Prepare and practice
Deliver the presentation
Chapter 10 Review
Chapter 11 Using Presentation Aids
11.1 Types of presentation aids
Actual items
Models
Photographs
Drawings
Charts and tables
Graphs
Media
11.2 Determine what aids you need
Establish their purpose
Select the best type
Consider how to display them
11.3 Methods for displaying aids
Chalkboards and whiteboards
Posters
Handouts
Flip charts
Advanced technology
11.4 Crafting an effective aid
Follow good design principles
Give yourself enough time
11.5 Using presentation software
Create a storyboard
Begin with software basics
11.6 Using aid successfully
Chapter 11 Review
Practical Pointers for Tab 4
Tab 5: Listening & Evaluating
Chapter 12 Listening
12.1 Why listening is important
Your knowledge increases
You build better relationships
You fulfill your communicative responsibility
12.2 The process of listening
12.3 Types of listening
Appreciative listening
Empathic listening
Informative listening
Critical listening
12.4 What can prevent listening
Internal noise
External noise
12.5 Helping your audience listen
12.6 How can you listen more effectively
Listen actively
Listen critically
Chapter 12 Review
Chapter 13 Evaluating Speeches
13.1 Why evaluation is important
A โgood thingโ
Teaches critical thinking skills
Builds your confidence
Makes you a better communicator
13.2 Evaluating speeches
The speech message
The speakerโs presentation
13.3 Who evaluates your speech
You
The audience
The instructor
Your classroom peers
Chapter 13 Review
Practical Pointers for Tab 5
Tab 6: Speaking to Inform
Chapter 14 The Informative Speech
14.1 Informative speaking
14.2 The creative process for informative speaking
14.3 Choose an informative topic
Get to know the audience and situation
Create an informative idea bank
Select and narrow your topic
Identify your specific purpose
Confirm the best type of speech
Identify your central idea
Create a working outline
14.4 Research the informative speech
14.5 Outline and organize an informative speech
Start with basic, effective outlining
Commit to a strategy
Construct main points
Organize support materials
Compose your introduction and conclusion
Sample preparation outline for an informative speech
14.6 Prepare to present your speech
Language
Delivery
Presentation aids
14.7 Evaluate an informative speech
Listen effectively
Evaluate the speech message
Evaluate the presentation
Chapter 14 Review
Practical Pointers for Tab 6
Tab 7: Speaking to Persuade
Chapter 15 Tools for Persuading
15.1 Persuasive speaking
15.2 What persuasive speech should do
Focus listenersโ options
Appeal to a particular response
Support a proposition of fact, value, or policy
15.3 Traditional appeals
Pathos
Mythos
Ethos
Logos
15.4 Modern appeals
Need
Harmony
Gain
Commitment
15.5 Parts of an argument
Claim
Evidence
Warrants
15.6 Types of arguments
Deduction
Induction
Analogy
Cause
Authority
Chapter 15 Review
Chapter 16 The Persuasive Speech
16.1 The creative process for persuasive speaking
16.2 Choose a persuasive topic
Get to know the audience and situation
Create a persuasive idea bank
Select and narrow your topic
Confirm the best type of speech
Identify your specific purpose
Identify your central idea
Create a working outline
16.3 Research the persuasive speech
16.4 Outline and organize a persuasive speech
Start with basic, effective outlining
Commit to a strategy
Construct main points
Organize support materials into arguments
Compose your introduction and conclusion
Sample preparation outline for a persuasive speech
16.5 Prepare to present your speech
Language
Delivery
Presentation aids
16.6 Evaluate a persuasive speech
Listen effectively
Evaluate the speech message
Evaluate for fallacies
Evaluate the presentation
Chapter 16 Review
Practical Pointers for Tab 7
Tab 8: Speaking on Special Occasions
Chapter 17 Speeches for Special Events
17.1 Special occasion speech purposes
To celebrate
To commemorate
To inspire
To entertain
17.2 The creative process for special occasion speaking
17.3 writing a special occasion speech
Determine the purpose and type
Analyze the audience and situation
Focus on a central idea
Research your speech
Outline and organize your speech
Practice your speech
Evaluate the speech
17.4 Types of special occasion speeches
Toast or roast
Speech of introduction
Speech of award presentation
Speech of award acceptance
Eulogy or tribute
Speech of inspiration
After-dinner speech
Chapter 17 Review
Practical Pointers for Tab 8
Tab 9: Speaking in Professional & Group Settings
Chapter 18 On-the-Job Speaking
18.1 Communicating in an interview
Conducting an interview
Being interviewed
18.2 Creating a business presentation
Starting
Researching
Creating
Presenting
Evaluating
18.3 Communicating in a meeting
Lead
Participate
18.4 Communicating in a review
Chapter 18 Review
Chapter 19 Speaking in Small Groups
19.1 What makes a small group
19.2 Roles in a small group
Leader
Member
19.3 How groups make decisions or solve problems
19.4 How groups present findings
Determine the formats
Create the presentation
Give the presentation
Listen and evaluate
Chapter 19 Review
Practical Pointers for Tab 9
NCAโs Learning Outcomes in Communication
Glossary
Bibliography
Notes
Credits
Index
Back Cover
