Distribution of gains from research and promotion in the presence of market power
β Scribed by Michael K. Wohlgenant; Nicholas E. Piggott
- Publisher
- John Wiley and Sons
- Year
- 2003
- Tongue
- English
- Weight
- 551 KB
- Volume
- 19
- Category
- Article
- ISSN
- 0742-4477
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
## Abstract In this study we demonstrate how a reference price may affect the degree of price rigidity/flexibility. For this, we construct a model of referenceβprice formation, which we use to analyze the effect of asymmetric reference price (cut βeffectsβ) on the profitability of price promotions.
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