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Distinctive brand cues and memory for product consumption experiences

✍ Scribed by Luk Warlop; S. Ratneshwar; Stijn M.J. van Osselaer

Book ID: 116568346
Publisher: Elsevier Science
Year: 2005
Tongue: English
Weight: 243 KB
Volume: 22
Category: Article
ISSN: 0167-8116
DOI: 10.1016/j.ijresmar.2004.02.001

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