𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands

✍ Scribed by Proksch, Michael; Orth, Ulrich R.; Bethge, Franziska

Book ID
120978585
Publisher
John Wiley and Sons
Year
2013
Tongue
English
Weight
156 KB
Volume
12
Category
Article
ISSN
1472-0817

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Beyond fit and attitude: The effect of e
Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions
✍ Alexander Fedorikhin; C. Whan Park; Matthew Thomson πŸ“‚ Article πŸ“… 2008 πŸ› Elsevier Science 🌐 English βš– 250 KB

## Abstract In two studies employing fictitious and real brands, this paper shows that brand attachment goes beyond attitude and fit in determining consumers' behavioral reactions to brand extensions such as purchase intentions, willingness to pay, word‐of‐mouth, and forgiveness. The effect is pron