An empirical analysis of sustained advan
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Poh-Lin Yeoh; Kendall Roth
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Article
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1999
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John Wiley and Sons
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English
⚖ 110 KB
👁 3 views
The authors test a model of the relationships among firm resources, firm capabilities, and sustained competitive advantage between 1971 and 1989. Sustained comparative advantage was captured by two variables: therapeutic differentiation and global NCEs. The results show that R&D and salesforce expen