## Abstract What consumers know and think consciously and unconsciously about a brand influences their attitudes and behaviors toward the brand and ultimately brand success. Therefore, keeping track of what consumers know is advisable. This article considers the value of using three approaches to a
Discriminability of free associations
β Scribed by Herbert Weingartner; John P. O'Brien
- Publisher
- John Wiley and Sons
- Year
- 1971
- Tongue
- English
- Weight
- 340 KB
- Volume
- 27
- Category
- Article
- ISSN
- 0021-9762
No coin nor oath required. For personal study only.
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