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Discrepancies in discrepancy meetings: Results of the UK national discrepancy meeting survey

โœ Scribed by Prowse, S.J.; Pinkey, B.; Etherington, R.

Book ID
122154922
Publisher
Elsevier Science
Year
2014
Tongue
English
Weight
454 KB
Volume
69
Category
Article
ISSN
0009-9260

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## Abstract The purpose of the study is to compare the perception of advertising and communication channels between convention and visitor bureaus (CVBs) and meeting planners in the USA. By employing 245 of CVBs and 226 meeting planners through an online survey method, the results of the study reve