Nothing has rocked the foundations of the world, including the business world, more than the COVID- 19 pandemic. As businesses struggle and often flounder to cope, many business leaders are wondering how to deal with the unpredictable. How do you plan for something you canβt predict? Strategist Lance Mortlock says you can, and you should.
In this practical and accessible guide, Mortlock shows how scenario planning can identify risks
and uncertainties, and predict a variety of different
realities that will affect the future of any organization. He gives business leaders the tools to understand the forces emerging in a volatile, rapidly changing world so organizations are better prepared than their competitors to deal with them. This guide can be used by industries, the military, even governments, and, if executed properly, it will prepare leaders for every kind of unexpected challenge, from dramatic changes in commodity prices to wars and terrorist attacks and even pandemics.
This book will help business leaders gain an earlier view of long-term forces that will affect their organizations performance, and be better prepared for future disasters on the scale of the COVID-19 pandemic.