✦ LIBER ✦
Direct response versus image advertising: Enhancing communication effectiveness through an integrated approach
✍ Scribed by James W. Peltier; Barbara Mueller; Richard G. Rosen
- Publisher
- John Wiley and Sons
- Year
- 1992
- Weight
- 768 KB
- Volume
- 6
- Category
- Article
- ISSN
- 0892-0591
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