✦ LIBER ✦
Direct response advertising: The contributions of price, information, artwork, and individual differences to purchase consideration
✍ Scribed by Michael F. Weigold; Suzie Flusser; Mary Ann Ferguson
- Publisher
- John Wiley and Sons
- Year
- 1992
- Weight
- 651 KB
- Volume
- 6
- Category
- Article
- ISSN
- 0892-0591
No coin nor oath required. For personal study only.