✦ LIBER ✦
Direct or indirect comparative ads: The moderating role of information processing modes
✍ Scribed by Kalro, Arti D.; Sivakumaran, Bharadhwaj; Marathe, Rahul R.
- Book ID
- 120529181
- Publisher
- John Wiley and Sons
- Year
- 2013
- Tongue
- English
- Weight
- 392 KB
- Volume
- 12
- Category
- Article
- ISSN
- 1472-0817
- DOI
- 10.1002/cb.1421
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