Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design

✍ Scribed by Chiang, Wei-yu Kevin; Chhajed, Dilip; Hess, James D.

• Book ID: 121806429
• Publisher: INFORMS
• Year: 2003
• Tongue: English
• Weight: 407 KB
• Volume: 49
• Category: Article
• ISSN: 0025-1909
• DOI: 10.1287/mnsc.49.1.1.12749