Direct mail retailing: How effective are videologs?

✍ Scribed by Denise T. Smart; James E. Zemanek Jr.; Jeffrey S. Conant

• Book ID: 102818047
• Publisher: John Wiley and Sons
• Year: 1990
• Weight: 697 KB
• Volume: 4
• Category: Article
• ISSN: 0892-0591
• DOI: 10.1002/dir.4000040108