𝔖 Bobbio Scriptorium
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Direct mail marketing in higher education

✍ Scribed by Helen M. Burdenski; William L. Shanklin


Book ID
112073237
Publisher
John Wiley and Sons
Year
1987
Weight
488 KB
Volume
1
Category
Article
ISSN
0892-0591

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## Abstract Marketing in higher education is changing. There is a need to be on the one hand ever more cost‐effective and on the other more socially responsible in recruiting applicants. Most university faculties have to deal in very competitive sectors in order to attract applicants. In this paper