Innovations and developments in technology have laid the foundations for an economy based on digital goods and servicesāthe digital economy.Digital Economics: How Information and Communication Technology is Shaping Markets, Businesses, and Information invites you to take an in-depth look at the impa
Digitalization, Technology and Global Business: How Technology is Shaping Value Creation Across Borders
ā Scribed by Gaston Fornes, Maria Altamira
- Publisher
- Palgrave Pivot
- Year
- 2023
- Tongue
- English
- Leaves
- 145
- Category
- Library
No coin nor oath required. For personal study only.
⦠Synopsis
This book explores the impact that changes brought by digitalization are having in the way global businesses are run and grown. The main changes in recent years have come from the ubiquitous presence of technology in our daily life (and therefore in business) and also by the direction globalization is taken. Consequently, companies need to review their sources of growth.
This book has four primary missions. The first is to critically analyze the impact of digitalization and technology on incumbent international business theories. The second is to deeply understand how digitalization and technology can continue to create growth opportunities. The third is to engage with the opportunities and challenges that digital models and new technologies, digital platforms and Artificial Intelligence in particular, are bringing to the current business and economic environment. And finally, the fourth is to think on possible scenarios and trends that can be the source of growth in the future. This book will be of interest to academics of digital business, international business and innovation and society. It will also be of interest to practitioners and policymakers.
⦠Table of Contents
Contents
About the Authors
List of Figures
List of Boxes
1: Introduction
1.1 Motivation
1.2 Context
1.3 Rationale, Definitions, andĀ Structure
References
2: The Digital Economy andĀ International Business, anĀ Historical Perspective
2.1 Introduction
2.2 Internationalization Theories andĀ theĀ Digital Economy
Antecedents ofĀ Mainstream Theories 1
Emerging Markets Multinationals5
Digitalization andĀ Internationalization Theories
2.3 Concluding Remarks
References
3: Internationalization, Digitalization, andĀ Exponential Growth
3.1 Introduction
3.2 Digitalization andĀ theĀ Uppsala Model
3.3 Digitalization andĀ OLI
3.4 Digitalization andĀ LLL
3.5 Discussion andĀ Application
3.6 Concluding Remarks
References
4: Platforms andĀ International Business
4.1 Introduction
4.2 The Role ofĀ Digital Platforms inĀ International Business
4.3 The Role ofĀ Digital Platforms inĀ theĀ International Expansion ofĀ SMEs
4.4 Application andĀ Discussion
4.5 Concluding Remarks
References
5: Artificial Intelligence andĀ International Business
5.1 Introduction
5.2 The Impact ofĀ Artificial Intelligence inĀ theĀ Business Environment andĀ inĀ Society
5.3 The Impact ofĀ AI inĀ theĀ International Business Environment
5.4 Challenges andĀ theĀ Future ofĀ AI inĀ theĀ International Business Environment
5.5 Application andĀ Discussion
5.6 Concluding Remarks
References
6: Data Management andĀ Regulations forĀ International Business
6.1 Introduction
6.2 Data Flows andĀ Regulations. Directions Towards Global Rulemaking?
6.3 Application andĀ Discussion
6.4 Concluding Remarks
References
7: Conclusions, Challenges, andĀ Trends
7.1 Recap
7.2 Whatās Next?
References
References
Index
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