Digital analytics for marketing

✍ Scribed by Gohar F. Khan; Marshall Sponder

Publisher: Routledge
Year: 2018
Tongue: English
Leaves: 416
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Cover
Title
Copyright
Dedication
Contents
List of Figures and Table
Manuscript Class.Reviewers at Zbklin School of Business and Rutgers University, and Other Academic Chapter Reviewers
Preface
1 The Evolution of Digital Analytics and the Internet
2 Search Engines and the Internet
3 Social Media History
4 Digital Analytics Industry Players
5 Basic Web Analytics and Web Intelligence
6 Advanced Web Analytics and Web Intelligence
7 Understanding and Working with Third-Party Data
8 An Introduction to Social Media Analytics
9 Leveraging Social Media Content and Analytics
10 Advanced Text Analytics and Algorithms
11 Geo-Location Analytics
12 Social Media Actions Analytics
13 Social Media Hyperlink Analytics
14 Network Analysis and Social Network Mapping
15 Mobile Analytics
16 Aligning Digital Media with Business Strategy
17 Applying Digital Analytics to a Social Network
Index

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