An analytical study is presented for the diffusiophoresis and electrophoresis of a rigid nonconducting spheroid in a uniform applied field that is oriented arbitrarily with respect to its axis of revolution. The range of the interaction between the solute species and the particle surface is assumed to be small relative to the dimension of the particle, but the effect of polarization of the diffuse species in the thin solute-particle interaction layer is incorporated. To solve the conservative equations governing the system, a slip velocity of fluid and normal fluxes of solute species at the outer edge of the thin diffuse layer which balance convection and diffusion of the solute species along the particle surface are used as the boundary conditions for the fluid domain outside the diffuse layer. Explicit expressions for the migration velocity of the spheroidal particle are obtained for the cases of diffusiophoresis in a nonionic solute concentration gradient, diffusiophoresis in a concentration gradient of symmetric electrolyte, and electrophoresis in an external electric field. An interesting feature is found that the diffusiophoretic or electrophoretic velocity of the particle decreases with the reduction of the maximum length of the particle in the direction of migration. Also, the average migration velocity for an ensemble of identical, noninteracting spheroids with random orientation distribution is obtained for each case considered. 1993 Academic Press, Inc.