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Diffusion of preventive innovations

โœ Scribed by Everett M Rogers


Book ID
117493684
Publisher
Elsevier Science
Year
2002
Tongue
English
Weight
63 KB
Volume
27
Category
Article
ISSN
0306-4603

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In this paper, we solve the problem of optimal control of products diffusion by quality in a context of monopolistic competition. To do so, we introduce a dynamic demand function leaning on two hypotheses: first, price acts a signal of quality; second, demand is more sensitive to quality than to pri