Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism
Diffusion of Innovations, 5th Edition
β Scribed by Everett M. Rogers
- Publisher
- Free Press
- Year
- 2003
- Tongue
- English
- Category
- Library
No coin nor oath required. For personal study only.
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Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on di
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