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DIFFUSERS AND SOCIAL INNOVATIONS: INCREASING THE SCOPE OF DIFFUSION MODELS

✍ Scribed by Judith W. Meyer


Book ID
119831940
Publisher
John Wiley and Sons
Year
1976
Tongue
English
Weight
424 KB
Volume
28
Category
Article
ISSN
0033-0124

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Quality and the diffusion of innovations
✍ Fouad El Ouardighi; Charles S. Tapiero πŸ“‚ Article πŸ“… 1998 πŸ› Elsevier Science 🌐 English βš– 601 KB

In this paper, we solve the problem of optimal control of products diffusion by quality in a context of monopolistic competition. To do so, we introduce a dynamic demand function leaning on two hypotheses: first, price acts a signal of quality; second, demand is more sensitive to quality than to pri