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Differentiated brand experience in brand parity through branded branding strategy

โœ Scribed by Rahman, Mahabubur

Book ID
126159678
Publisher
Taylor and Francis Group
Year
2014
Tongue
English
Weight
185 KB
Volume
22
Category
Article
ISSN
0965-254X

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The differential roles of brand credibil
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## Abstract This study explores how brand credibility and brand prestige affect brand purchase intention and empirically investigates how the combinatory mechanism of brand credibility and brand prestige materialize across multiple product categories. The proposed model of six latent constructs is