Differences in decision-making criteria towards the return on marketing investment: A project business perspective

✍ Scribed by Smyth, Hedley (author);Lecoeuvre, Laurence (author)

• Book ID: 122550831
• Publisher: Elsevier Ltd
• Year: 2015
• Tongue: English
• Weight: 351 KB
• Volume: 33
• Category: Article
• ISSN: 0263-7863
• DOI: 10.1016/j.ijproman.2014.03.005