Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization

✍ Scribed by Günther Botschen; Andrea Hemetsberger

• Book ID: 117320179
• Publisher: Elsevier Science
• Year: 1998
• Tongue: English
• Weight: 217 KB
• Volume: 42
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/s0148-2963(97)00116-1