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Development of a production control test

โœ Scribed by Edmund Thelen


Publisher
Elsevier Science
Year
1953
Tongue
English
Weight
58 KB
Volume
255
Category
Article
ISSN
0016-0032

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Forecasting new product trial in a contr
โœ Peter S. Fader; Bruce G. S. Hardie; Robert Zeithammer ๐Ÿ“‚ Article ๐Ÿ“… 2003 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 264 KB

## Abstract A number of researchers have developed models that use test market data to generate forecasts of a new product's performance. However, most of these models have ignored the effects of marketing covariates. In this paper we examine what impact these covariates have on a model's forecasti