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Development of a customer satisfaction evaluation model for construction project management

โœ Scribed by Jyh-Bin Yang; Sheng-Chi Peng

Book ID
108075400
Publisher
Elsevier Science
Year
2008
Tongue
English
Weight
220 KB
Volume
43
Category
Article
ISSN
0360-1323

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Customer satisfaction with a company's products or services is often seen as the key to a company's success and long-term competitiveness. In the context of relationship marketing, customer satisfaction is often viewed as a central determinant of customer retention. However, the few empirical invest