Development of a Customer Experience-Based Brand Strategy for the Lenovo Group to Explore the UK Market

✍ Scribed by Yuanyuan Yin; Dr Ray Holland; Shengfeng Qin; Weicheng Wu

• Book ID: 114956384
• Publisher: Wiley (Blackwell Publishing)
• Year: 2010
• Weight: 524 KB
• Volume: 3
• Category: Article
• ISSN: 1942-5074
• DOI: 10.1111/j.1948-7177.2008.tb00008.x