Product category description for web-sho
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Ronald R. Yager; Gabriella Pasi
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Article
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2001
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John Wiley and Sons
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English
β 113 KB
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In this paper, we focus on the web-shopping activity and on ways to improve the quality of the information available to consumers. We describe a tool, called a product space map, for the presentation of information about a product category which can help consumers in making purchasing decisions. Usi