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Developing local measures of spatial association for categorical data

✍ Scribed by Barry Boots

Publisher: Springer-Verlag
Year: 2003
Tongue: English
Weight: 317 KB
Volume: 5
Category: Article
ISSN: 1435-5930
DOI: 10.1007/s10109-003-0110-3

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## Abstract In the highly competitive business environment of today, the cost to attract new customers is much higher than the cost required to maintain the existing ones. To keep the balance between the acquisition rate and defection rate through executing offensive and defensive marketing policie