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Developing Innovative Public Relations Strategies: Using Grunig's Nested Segmentation Model and Yankelovich's Generational Influences Model to Distinguish Pleasure Traveler Publics

✍ Scribed by Fall, Lisa T.


Book ID
111696625
Publisher
Haworth Press Inc
Year
2004
Tongue
English
Weight
672 KB
Volume
11
Category
Article
ISSN
1050-7051

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