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Developing customised CRM projects: The role of industry norms, organisational context and customer expectations on CRM implementation

✍ Scribed by Steel, Marion; Dubelaar, Chris; Ewing, Michael T.


Book ID
121196179
Publisher
Elsevier Science
Year
2013
Tongue
English
Weight
820 KB
Volume
42
Category
Article
ISSN
0019-8501

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