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Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management

✍ Scribed by Singh, Shweta; Murthi, B.P.S.; Steffes, Erin


Book ID
119234549
Publisher
Elsevier Science
Year
2013
Tongue
English
Weight
241 KB
Volume
224
Category
Article
ISSN
0377-2217

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