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Developing a decision model for brand naming using Delphi method and analytic hierarchy process

✍ Scribed by Melewar, T. C. (author);Alwi, Sharifah (author);Hsu, Pi Fang (author);Lin, Fang Lei (author)

Book ID: 121084712
Publisher: Emerald Group Publishing Limited
Year: 2013
Tongue: English
Weight: 134 KB
Volume: 25
Category: Article
ISSN: 1355-5855
DOI: 10.1108/13555851311314013

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