<DIV>The combination of market fragmentation and over-supply means the need to understand customers is greater than ever.ะย This book addresses key contemporary marketing issues in a way that allowsะย readers to implement real changes to their organizations.ะย Covering product management, market rese
Develop Your Marketing Skills: Creating
- Publisher
- Kogan Page
- Year
- 2011
- Category
- Fiction
No coin nor oath required. For personal study only.
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Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.It covers strategic public relations, pub