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Determining the optimal return on investment for an advertising campaign

✍ Scribed by Peter J. Danaher; Roland T. Rust

Publisher: Elsevier Science
Year: 1996
Tongue: English
Weight: 748 KB
Volume: 95
Category: Article
ISSN: 0377-2217
DOI: 10.1016/0377-2217(95)00319-3

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