✦ LIBER ✦

Determining the impact of internet channel use on a customer's lifetime

✍ Scribed by Martin Boehm

Publisher: John Wiley and Sons
Year: 2008
Tongue: English
Weight: 201 KB
Volume: 22
Category: Article
ISSN: 1094-9968
DOI: 10.1002/dir.20114

No coin nor oath required. For personal study only.

✦ Synopsis

In light of mature markets and increasing competitive pressure, retaining the existing customer base becomes crucial for the future success of a firm. As a consequence, firms are increasingly interested in understanding the factors influencing and driving customer retention. One factor that is hypothesized to have an impact on customer retention is the growing use of the Internet channel. Firms are interested in understanding whether and how the Internet use induces a change in customer retention.

The aim of this paper is to empirically quantify the impact of Internet use on customer retention when accounting for potentially present self-selection. Furthermore, the paper will derive managerial implications on how to use customer channel migration to improve overall customer retention. The results of the empirical study indicate a strong positive impact of Internet use on customer retention. Hence, migrating customers to the Internet channel has the potential to increase overall retention rates.

📜 SIMILAR VOLUMES

The impact of youth's use of the interne

The impact of youth's use of the internet on their use of the public library

✍ George D'Elia; June Abbas; Kay Bishop; Donald Jacobs; Eleanor Jo Rodger 📂 Article 📅 2007 🏛 John Wiley and Sons 🌐 English ⚖ 289 KB 👁 3 views

## Abstract A survey of 4,032 youth in grades 5 through 12 was conducted to determine the impact youth's use of the Internet was having on their use of the public library. Results indicated that 100% of the youth had access to the Internet from one or more locations, and that although one quarter o

The impact of time constraints on Intern

The impact of time constraints on Internet and Web use

✍ Debra J. Slone 📂 Article 📅 2007 🏛 John Wiley and Sons 🌐 English ⚖ 274 KB 👁 2 views

## Abstract This study examines the influence of time constraints on Internet and Web search goals and search behavior. Specifically, it looks at the searching behavior of public library Internet users who, previously limited to 30 minutes per Internet session, are given an unlimited amount of time

Bibliometric analysis of the impact of i

Bibliometric analysis of the impact of internet use on scholarly productivity

✍ Kaminer, Noam ;Braunstein, Yale M. 📂 Article 📅 1998 🏛 John Wiley and Sons 🌐 English ⚖ 175 KB 👁 3 views

Variables measuring the nature and level of Internet us-correlated with productivity. The number of years since age by natural scientists improve the explanatory power the Ph.D. degree was received has a positive effect on of a traditional bibliographic model of scholarly producpublication productiv

The impact of the Internet on public lib

The impact of the Internet on public library use: An analysis of the current consumer market for library and Internet services

✍ George D'Elia; Corinne Jörgensen; Joseph Woelfel; Eleanor Jo Rodger 📂 Article 📅 2002 🏛 John Wiley and Sons 🌐 English ⚖ 179 KB 👁 3 views

The impact of methamphetamine use on sub

The impact of methamphetamine use on subjective well-being in an Internet survey: preliminary findings

✍ Alison Looby; Mitch Earleywine 📂 Article 📅 2007 🏛 John Wiley and Sons 🌐 English ⚖ 84 KB

The impact of consumer Internet experien

The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process

✍ Ruud T. Frambach; Henk C.A. Roest; Trichy V. Krishnan 📂 Article 📅 2007 🏛 John Wiley and Sons 🌐 English ⚖ 186 KB