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Determining Optimal Advertising Strategies: A Markov Decision Model Approach

✍ Scribed by Vijay S. Desai; Amit Gupta

Book ID: 109169405
Publisher: Decision Sciences Institute, Georgia State University
Year: 1996
Tongue: English
Weight: 992 KB
Volume: 27
Category: Article
ISSN: 0011-7315
DOI: 10.1111/j.1540-5915.1996.tb00864.x

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