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Determining consumers’ most preferred eWOM platform for movie reviews: A fuzzy analytic hierarchy process approach

✍ Scribed by Yeap, Jasmine A.L.; Ignatius, Joshua; Ramayah, T.


Book ID
121409237
Publisher
Elsevier Science
Year
2014
Tongue
English
Weight
551 KB
Volume
31
Category
Article
ISSN
0747-5632

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