๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Determination of Consumer Preferences

โœ Scribed by L. E. DRAYTON


Book ID
114841150
Publisher
John Wiley and Sons
Year
2008
Tongue
English
Weight
393 KB
Volume
7
Category
Article
ISSN
0008-3976

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## Abstract Studies of music, motion pictures, movie stars, and fashion products have shown that styles popular during a consumer's youth can influence the consumer's lifelong preferences. The authors present an integrative model of this phenomenon and propose that these nostalgic effects are not l