From transaction cost economics to relat
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Ram Mudambi; Susan McDowell Mudambi
📂
Article
📅
1995
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Elsevier Science
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English
⚖ 951 KB
No matter what type of relationship a buyer has with a particular supplier, the buyer faces the decision of whether to either stay with the supplier or to switch to another supplier. This paper introduces a model of the buyer's switching decision that integrates tenets of both transaction cost econo